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Preparing Your Condo For Sale PDF Print E-mail

by Amy Karatz, Natural Order Staging - naturalorderstaging.com

It’s a buyer's market, so what can you do to make sure your condo sells quickly? Owners who use these rules when Staging their condominium for sale are rewarded with higher profits and faster sales.

Just as stage design evokes the mood for a play, the design of your home will welcome or reject buyers. Your personal home decor choices will not necessarily appeal to prospective buyers, so here are a few tips to allow buyers’ eyes to focus on your space. It’s important to remember that the way you live and the way you sell are different.

STAGING WORKS    Staged homes sell for 3% more than they would have without Staging. It works because most of us don’t have the imagination to see the space beyond someone else’s decor.

Here are a few steps to get you started:

CLEAN, CLEAN, CLEAN    I can’t say this enough. You need to clean the top of each fan blade, every baseboard, under every bed, all windows, every bit of the kitchen. In short, your home must shine.  Hiring a housecleaner is an affordable and good way to get your Staging process underway.

PATCH    You know all of those nicks and scrapes you’ve been meaning to fix? How about the broken doorbell or missing closet door? All of these little things must be taken care of before you show you home. Buyers will notice everything, and a home that needs patching tells buyers to stay away.

DECLUTTER    How many appliances are on your kitchen counter?  The right answer: Not more than one. That counter, along with the kitchen table and all surfaces in the home should be almost completely clear. Those piles of paper? Gone. Stacks of shoes in the closet? If you want the apartment to sell, start sorting, tossing and organizing.

BRIGHTEN    There are two parts to this, paint and light. If you’ve lived in your place more than three years, it probably needs painting. Fresh paint always makes rooms brighter, because the sheen reflects available light. Brighter spaces seem larger and you want every room to appear as large as possible—remember, you are selling square-footage, not decor! Make sure the darker corners of your rooms are well lit and that you put the highest wattage bulbs allowed in each light fixture. Consider changing your fixtures to ones offering more light.

UPDATING BAD FURNITURE    Still living with Grandma’s old flowered couch? Time to look for beige slipcovers.  What to do about the green and gold speckled lamp? Most lamps can be updated by merely changing the shade. Target, Pottery Barn, Restoration Hardware and IKEA all have a wide variety of affordable lampshades. Choosing a white or cream-colored shade will allow the maximum light to show through, and contemporary-shapes will bring newness to dated bases.

REMOVE EXCESS FURNITURE    You want buyers to notice the architecture, the view and the space, not your decor. Buyers love space!  Ask your moving company to store several pieces of furniture while your condo is on the market. The cost of storage for your furniture and excess clutter will pay for itself with a quick sale.

DEPERSONALIZE    Buyers are not interested in your golf trophies or pictures of your kids. You want them to picture themselves in your condo, and how can they do that if they don’t see a clean slate?  Your home needs to be neutralized. Start by taking everything off the refrigerator door!

DONT LEAVE YOUR HOME VACANT    If you are moving, try to leave some of your furniture, or rent just enough to show off the spaces. Empty rooms look smaller than they are.

ELMINATE ODORS    Ask your friend to take the sniff test. We all become used to the odors in our own homes, so you need someone else to identify any scent problems. Does your home smell like your pet or your cooking? If the answers are (even slightly) yes, you must deodorize. Buyers turn away from any home that has unusual odors. Fresh Wave, available at Whole Foods and online, makes some of the better odor-absorbing products: www.fresh-wave.com.

CURB APPEAL    Do bushes hide your front door? Buyers make their decisions to buy in the first 3-5 minutes of viewing your home. How can you make your entrance more appealing? Make sure your front steps are clean and painted, your doorbell is working, your porch light bright. Is your condo one of several on each floor? Where possible, paint your front door a different color, hang a wreath on it or a picture next to it. In each case, your goal is to create a pleasant and memorable welcome for buyers.

RETURN ON INVESTMENT STATS    Don’t take my word for it. Home Gain, a website dedicated to the Real Estate industry, surveyed over 2000 Realtors in each of several U.S. regions. The following chart represents the Realtors “get your home ready for sale” recommendations. To learn more, or to download the entire study, go to: www.homegain.com/sellertools 

 

Project

 Typical Cost

Price Increase

Return on Investment

% of Agents Recommending Project

Lighten & brighten

$233 - 370.

$1,178 - 1,566

355%

97%

Clean and de-clutter

$190 - 318

$1,505 - 1,937

578%

97%

Landscape front/back yards

$378 - 546

$1,718 - 2,158

319%

97%

Stage home for sale

$403 - 584

$1,938 - 2,431

343%

91%

Repair electrical or plumbing

$436 - 621

$1,205 - 1,590

164%

93%

Repair damaged flooring

$628 - 878

$1,633 - 2,061

145%

94%

Update kitchen & bathrooms

$1,404 - 1,828

$3,216 - 3,934

121%

87%

Replace or shampoo carpeting

$562 - 808

$1,532 - 1,950

154%

98%

Paint exterior walls

$233 - 370

$1,757 - 2,205

147%

88%

Paint Interior walls

$651 - 920

$1,741 - 2,179

150%

97%

Staging is not about making a home more glamorous. It’s a process designed to highlight the best features of your condo. Staging will bring out every square foot of your place, so that potential buyers can picture themselves living there.

As a professional Stager, I work with condo owners and their Realtors to provide spaces those buyers want to see. Whether you have a few questions, want a plan of action for a do-it-yourself Staging, or want a hands-on Staging expert, I can help. Please call to discuss any part of the process.

Good luck!

Amy Karatz, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

 

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